A. Le Coq Beer World

A new experience centre called The World of Beer, located at the famous A. Le Coq beer factory in Tartu, tells the story of beer culture as well as the history of the legendary brewery.

Client:

A. Le Coq

Location:

Tallinn, Estonia

Exhibition area:

400 m²

Year:

April 2022

Scope of work:

Concept development and exhibition design, fit-out production, multimedia and audiovisual content, CVI.

ollemaailm.com

About

A. Le Coq is the oldest and biggest drinks manufacturer in Estonia and to honour the legacy of the brewery, the A. Le Coq Beer Museum was created. After nearly 20 years of hosting visitors the beer museum was ready for an upgrade into a modern experience centre that features hands-on exhibits and interactive ways to learn about the history of beer making and A. Le Coq.

History

The World of Beer experience centre is located in the historic 19th century beer factory, with a fully preserved malt tower in the centre of the exposition. This atmosphere of industrial architecture works perfect for the authentic beer museum, which was first opened here in 2003. Initially the museum only allowed guided visits, but the updated experience centre will also welcome single visits, as guests can now enter the A. Le Coq Beer World without going on restricted factory premises. This lets all visitors wander around in their own tempo and interact with the hands-on exhibits in the museum.

Goals and Challenges

Our biggest goal was creating an interactive and engaging exposition that is at the perfect balance point of fun and educational while also honouring the historic atmosphere of the museum.
While the brewery has more than enough history for an interesting beer museum, we wanted to make sure that the hands-on exhibits we created would also make it an experience centre where visitors would want to return.

Highlights

While filled with innovative exhibits, the actual highlight of the Beer World is the industrial architecture and environment where the museum is located. The history of the building also inspired many of the exhibits, including the Time Tunnel, which is one of the most complicated exhibits we have produced. The Time Tunnel combines a graphic timeline of beer making that uses light, video and sound with hands-on exhibits that let visitors try out elements of beer making themselves.

More Work

A. Le Coq Beer World

A. Le Coq Beer World

A new experience centre called The World of Beer, located at the famous A. Le Coq beer factory in Tartu, tells the story of beer culture as well as the history of the legendary brewery.

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